Under GDPR Article 6, every processing activity must have a lawful basis. The following sections summarize what we do, what data we use, why, and how long we keep it.
Order processing and fulfillment
Legal basis: Performance of a contract (Art. 6(1)(b)). Retention: 10 years for invoices (Slovak Accounting Act No. 431/2002).
Customer account management
Legal basis: Performance of a contract (Art. 6(1)(b)). Retention: Until account deletion plus 1 year backup.
Marketing emails and promotions
Legal basis: Consent (Art. 6(1)(a)). Retention: Until consent is withdrawn plus 3 years.
Analytics and personalization
Legal basis: Consent for non-essential cookies (Art. 6(1)(a)); legitimate interest for aggregated analytics (Art. 6(1)(f)). Retention: Up to 26 months, depending on our analytics configuration.
Targeted advertising (Meta Pixel, ad networks)
Legal basis: Consent (Art. 6(1)(a)). Retention: According to your cookie settings and the retention periods of the relevant advertising platforms.
B2B partner verification and onboarding
Legal basis: Performance of a contract (Art. 6(1)(b)) and legitimate interest in fraud prevention (Art. 6(1)(f)). Retention: Application period plus 3 years if not approved; duration of partnership plus 10 years if approved.
B2B partner performance and payout
Legal basis: Performance of a contract (Art. 6(1)(b)) and legal obligation for tax compliance (Art. 6(1)(c)). Retention: Duration of partnership plus 10 years.
Agreement consent logs
Legal basis: Legal obligation (Art. 6(1)(c)) and legitimate interest in legal defense (Art. 6(1)(f)). Retention: Duration of partnership plus 10 years.
Security, fraud prevention, and abuse detection
Legal basis: Legitimate interest (Art. 6(1)(f)). Retention: Server logs 12 months; fraud investigation files up to 5 years.
Customer support
Legal basis: Performance of a contract (Art. 6(1)(b)) and legitimate interest (Art. 6(1)(f)). Retention: Contact form submissions 2 years; support tickets 3 years.
Legal compliance
Legal basis: Legal obligation (Art. 6(1)(c)) and legitimate interest (Art. 6(1)(f)).